Do you want to make your start-up or brand popular fast? Are you looking for a digital marketing agency or a digital marketing expert to handle your brand promotion?
But beware! Before hiring a digital marketing consultant, there are certain things, that you must know. Hence, it will be well beforehand, to know about the key ways a digital marketer will be advertising your brand. Similarly, it will also be wise to make your digital presence strong.
You may not need a professional digital marketing course to learn the basics. You can easily find good free resources online to understand how digital marketing works. Here are 6 digital marketing techniques which can really help your start-up get popular soon.
While hiring a digital marketing agency or expert, don’t be blind. You may not be an expert in this department and that’s why you want to take help from an expert. That is absolutely fine. But your ignorance will simply burn your pocket in the long run, if you don’t know what is expected from that agency or person.
That’s why I thought to share these key techniques every digital marketer will apply to increase his/her brand presence. These are the very basic ones and there are many other advanced marketing techniques available.
Why You Need A Strong Digital Presence for Your Online Business
I was checking a few data related to internet penetration data in India. It stunned me with the changes happened in the last few years. The credit goes to Reliance Jio, who has killed the competition by introducing cheap mobile internet in India.
The range of internet or digital services has reached to the farthest corner of India. And there is a great room to grow as just 26% of the total population (as per 2015 data) is equipped with mobile phones. In the next few years, the number is growing like anything. Also, it seems India is going to become the largest base of internet users in the world.
The entire world is shifting towards digital medium or internet. Nowadays people mostly spend their time using social networking sites like YouTube videos, Facebook, Twitter. They also read blogs or surf e-commerce websites. That means a majority of the crowd is shifting towards online content.
In that situation, the demand for digital marketing is growing. There are huge requirements for expert digital marketing consultants who can help to grow the digital presence of many brands.
Just imagine that every single, small or big business in India is trying to create its website. It wants to target its niche audience and rank higher for its products. As a business owner, you must also act towards building your digital presence. Otherwise, your competitor will simply take the advantage and enjoy the entire share of mobile-phone crowds and internet users.
To build your digital presence, you must use these top 6 digital channels to promote your business.
SEO (Search Engine Optimization)
This is the best way every brand wants to make itself familiar to the audience. Search engine traffic or organic traffic is the natural source of quality audience.
To get that, your content should get high rankings in search engines like Google, Bing, Yahoo etc. With the help of proper SEO techniques, one can achieve this target within a proper time.
Hence, under SEO, you have to find out your target audience and their search queries (keywords). You need to target the keywords related to your product with low competition. Furthermore, you need to optimize them with proper on-page SEO techniques.
Content Marketing (blog posts, infographics, eBooks or videos)
Content marketing is another very effective way to promote your business and improve brand awareness.
For example, if you have a new product, you can target your audience with benefits they will enjoy having it. Similarly, you may also prepare guides on why they should need that product.
There certainly are ways to advertise your product. Writing useful blogs, creating engaging info-graphics, publishing free eBooks or uploading a few helpful videos on YouTube are some of them. In this way, your product will get enough visibility and gain trust in the long run.
Search Engine Marketing (Google Adwords)
This is the paid advertising part. But that doesn’t mean that you will just spend some money and display your ad in front of your audience to get higher returns.
Google Adsense is a very powerful tool with which you can easily optimize your advert. Later, you can use this advert for your target audience by using long tail keywords.
For a particular keyword, if you can bid higher, you can get the #1 ranking in ads too. But will it serve the purpose? Will you get enough return to bear the Adwords’ cost?
That is the strategy one needs to find and apply through Google Adwords to optimize advertising expenses & get the higher returns.
Social Media Marketing (SMM)
Social media like Facebook, Twitter, Instagram are very popular these days and people spend huge time on them. Every like, share, tweet, retweet matters a lot.
And, these will give your content or brand, upvotes. The more you make your brand visible, the more the trust of your target audience will increase. Hence, advertise through Facebook, Twitter, and other social networking sites and spread more about your website, blog or business.
Campaigning through social media, you can easily influence your target audience. This will make sure that you get high returns.
Affiliate marketing is another very popular technique to spread about your product or business service. Simply create an affiliate program on popular platforms like Click bank, ShareASale, Commission Junction etc.
If you have a good product and can offer a good commission, you can easily contact bloggers for review articles. This will make your product very popular and trustworthy in a short period of time.
It is rather spamming to send emails to someone with promotional intent. But believe me, email marketing is very powerful and the most effective way of digital marketing. And for that, you should have a good amount of engaging content and a hopefully productive target audience.
This will help you to consume your content with a good open rate. It’s better to create a series of emails so that you can educate your target users and gradually convert them into sales.
These were a few popular digital marketing techniques or advertising options. Every company can utilize these to make their brand popular. You may not be an expert in these areas. But, you should be aware of these techniques before hiring any digital marketing agency!