Advertising Management Program, one of the important aspect of mass communication, plays a crucial role in this competitive world by creating brand value through effective communication. It is considered as the soul of marketing. It is an art which develops the relationship between products/services and customers.
Management institutes in India are coming up with diverse courses in digital marketing, communication and advertising management program; strategic marketing etc. at bachelor and master level. Students can learn the basic business operations and marketing principles through these courses and traditional coursework & internships.
Why choose advertising management programs
The advertising management program is usually designed to guide candidates through examining processes involved in the area of advertising and how advertising is related to other forms of marketing communication. Advertising management program prepares candidates to understand today’s full-service advertising environment that involves all players – account managers, strategic planners, creative masterminds and communication strategies across different channels. By combining management education with the right blend of theoretical study in the field of communication, the program seeks to deliver perfect skills to manage advertising businesses.
About the program
The focus of the program is on familiarizing candidates with different alternatives that could aid the decision-making process in advertising. Students enrolled in the advertising management program will gain a thorough understanding of research, media strategy, consumer behavior, creative strategy, account management and campaign planning. Evaluation of the course is usually done through case studies, projects, quizzes and an end term exam. Students also gain skills and knowledge that can be applied immediately to leverage brand value for competitive advantage, profitability, and increased customer loyalty.
Who should attend the course?
If you are creative, naturally driven and enthusiastic and also have the ability to multi-task, then a career in advertising is the best option for you. The course is best for:
- Junior and middle-level executives and working professionals with minimum 2 years of work experience.
- Executives in branding/advertising/marketing/ad agency roles or those who aspire to take up these responsibilities will also find this program very useful for their professional growth.
Career opportunities after advertising management
Advertising management program graduates are highly regarded for their understanding of marketing and advertising communications tactics and strategies, high level of professionalism and well-rounded business skills. Advertising management course can help you grab a wide range of job opportunities, from promoting local brands, organizing and advertising corporate events to managing some of the country’s top brands. Qualifications in advertising can lead to a job as an advertising coordinator, media planner, marketing coordinator, product designer, communications specialist, account coordinator, media sales professional and production designer. Job opportunities include openings in private advertising agencies and also advertising departments of public and private sector companies. Job seekers can also find openings in magazines, journals, newspapers, radio, television, marketing research companies.