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Advertising - scope, careers, colleges, skills, jobs, salary

Everything you need to know about making a career in the Advertising. Advertising careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Advertising here.

About Advertising

Advertising - scope, careers, colleges, skills, jobs, salary


“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” ~Leo Burnett

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth.

Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.

Advertising Career Path

Bachelor of Arts (Mass Communication with specialization in Advertising/Public Relations)
Duration3 years
Eligibility10+2/Graduation (any discipline) (A background in English helps)
Entrance ExamSymbiosis Entrance Test (SET), IIMC Entrance Exam, XIC OET
Average Course Fee₹50,000 to ₹12,00,000
GoalCopywriter, Visualizer, Marketing Research Analyst, Scriptwriter

Colleges for Advertising

  • Amity University (AU), Jaipur
  • Amity University, Lucknow
  • Amity University, Mumbai
  • Amity University, Noida
  • Apeejay Institute of Mass Communication, Delhi
  • Bharatiya Vidya Bhavan's, Delhi
  • Guru Jambheshwar University, Hisar
  • IIS University, Jaipur, Rajasthan
  • Indian Institute of Mass Communication (IIMC), New Delhi
  • Jagran Institute of Management and Mass Communication (JIMMC), Kanpur
  • Makhanlal Chaturvedi Rashtriya Patrakarita Avam Sanchar Vishwavidyalaya, Bhopal
  • Manipal University, Manipal
  • Mudra Institute of Communications, Ahmedabad
  • National Institute of Advertising, Delhi
  • Panjab University, Chandigarh
  • School of Broadcasting and Communication, Mumbai
  • Sri Aurobindo Centre for Arts & Communication, Delhi
  • Symbiosis Centre for Media & Communication, Pune
  • University of Mumbai, Mumbai
  • Xavier Institute of Communication, Mumbai

Top Colleges for Advertising

Scholarship / Fellowship in Advertising

  • Different institutions / colleges award scholarships to deserving students. The scholarship criteria vary from one institute to another. For e.g. IIMC, MICA, Symbiosis International University etc.

Advertising Key Skills

Ability to handle criticism

Analytical Skills

Communication Skills



Decision Making skills

Leadership Skills

Observational Skill

Persuasion skills

Physical and mental strength

Presentation Skills

Problem Solving

Software Skills

Team work

Writing skills

Advertising Career Prospects

  • Copywriter / Scriptwriter
  • Photographer / Visualizer / Typographer
  • Freelancer
  • Marketing Research Analyst / Client Servicing Person
  • Media Planner / Buyer
  • Advertising Manager / Creative Director
  • Marketing Communication Manager

Jobs in Advertising

  • Ad Agencies / Advertising Firms / Media Houses
  • Newspaper / Magazines / Radio / Television / Websites
  • Media and Market Research / Business Firms / Public Relations / Client Servicing
  • Digital Marketing Companies / Blogs / Event Management
  • NGOs / Educational Institutions / Corporates / Industries

Salary in Advertising

Like in any other field the remuneration in this field depends on qualification, experience and area in which one works. One could get an initial pay of ₹10,000 to ₹20,000 per month.

Advertising Role Models


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