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Copy Writing - scope, careers, colleges, skills, jobs, salary

Everything you need to know about making a career in the Copy Writing. Copy Writing careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Copy Writing here.

About Copy Writing


Copy Writing - scope, careers, colleges, skills, jobs, salary

Definition

“In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.” ~Helen Woodward

Copywriters are those who create fresh written content for advertising, marketing and descriptive texts. Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website. Copywriters should know how to write for various mediums, such as print, web, radio and television. Copywriters work with editors to determine tone and brainstorm ideas, and may work with a designer or art director for advertising.

Copywriters create task-focused content that gets results or accomplishes a specific task. Unlike copywriters, creative writers don’t focus on completing a task or fulfilling a purpose with the content they write. Their content is focused more on interacting with the reader, giving them information and entertainment in a way that’s enjoyable to read.

Copy Writing Career Path


Foundation Course on Copywriting
LevelUnder-Graduate
Duration 6 weeks
Eligibility10+2/Graduation/Post graduation (any discipline) (A background in English helps)
Entrance ExamEvery institution/college have their own criteria
Specialization--
Average Course Fee₹50,000 to ₹7,00,000
ModeRegular
GoalCopywriter, Proof Reader, Copy Editor, Content Writer, Technical Writer

Colleges for Copy Writing


  • Centre for Research in Art of Film & Television (CRAFT), Delhi
  • Indian Institute of Journalism & New Media, Bengaluru
  • Institute of Copywriting, Delhi
  • Jamia Millia Islamia University, New Delhi
  • Manipal Institute of Communication (MIC), Manipal
  • Miami Ad School, Mumbai
  • Mudra Institute of Communications, Ahmedabad
  • National Institute of Advertising, Delhi
  • Omnivore Academy (online courses only)
  • Pranah Institute of Advertising Copywriting, New Delhi
  • School of Broadcasting and Communication, Mumbai
  • Symbiosis Institute of Media & Communication, Pune
  • The Delhi School of Communication, Delhi
  • Xavier Institute of Communication, Mumbai

Top Colleges for Copy Writing


Copy Writing Key Skills


Ability to handle criticism

Being Unbiased

Communication Skills

Creativity

Flexibility

Focus and hard work

Interest in diverse topics

Observational Skill

Organization & Time Management

Presentation Skills

Problem Solving

Research and data analysis

Social Perceptiveness

Technical Skills

Visualization Skills

Writing skills

Copy Writing Career Prospects


  • Copywriter
  • Copy Editor
  • Proof Reader
  • Content writer
  • Translator
  • Technical Writer
  • Medical Copywriter
  • Web Content Writer
  • Creative Writer
  • Online Copywriter / Freelancer

Jobs in Copy Writing


  • Ad Agencies / Advertising Firms
  • Newspaper / Magazines / Radio / Television / Electronic Media
  • NGOs / Educational Institutions / Corporates / Industries
  • Market Research / Business Firms / Public Relations
  • Digital Marketing Companies / Blogs

Salary in Copy Writing


Like in any other field the remuneration in this field depends on qualification, experience and area in which one works. One could get an initial pay of ₹8,000 to ₹30,000 per month.

Copy Writing Role Models




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