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Media Management - scope, careers, colleges, skills, jobs, salary

Everything you need to know about making a career in the Media Management. Media Management careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Media Management here.

About Media Management

Media Management - scope, careers, colleges, skills, jobs, salary


“There are only two forces that can carry light to all the corners of the globe… the sun in the heavens and the Associated Press down here.” ~Mark Twain

Media Management is a specialized area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry.

A program in media management trains students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at media houses. The core of media includes music, television, film, print or publishing, audiovisual, broadcasting and advertising.

Media Management Career Path

MBA/PGDM (Media Management/Communication Management/Media and Entertainment /Media and Communication)
Duration2 years
EligibilityGraduation (any discipline)
Entrance ExamEvery institution/college conduct their own entrance tests. Some of the national/state/university level entrance exams are: CAT (Common Admission Test), MAT (Management Aptitude Test), SNAP (Symbiosis National Aptitude Test), CMAT (Common Management Admission Test) Some of them take direct admissions on merit basis.
Average Course Fee₹3,00,000 to ₹12,00,000
GoalMedia Strategist/Planner, Media Manager, Marketing Analyst, Social Media Management Specialist, Digital Media Analyst, Brand Management Professionals

Colleges for Media Management

  • Amity University, Lucknow
  • Amity University, Noida
  • Annapurna International School of Film and Media, Hyderabad
  • Asian School of Media Studies, Noida
  • Bharatiya Vidya Bhavan's, Delhi
  • Christ University, Bengaluru
  • Educational Multimedia Research Center, Indore
  • Hindustan University, Chennai
  • Indian Institute of Mass Communication (IIMC), New Delhi
  • International School of Business & Media (ISB&M), Bengaluru
  • International School of Business & Media (ISB&M), Pune
  • Lovely Professional University, Jalandhar
  • Manipal University, Manipal
  • Mudra Institute of Communications, Ahmedabad
  • Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai
  • Sri Padmavati Mahila Visvavidyalayam, Tirupati
  • St Pauls Institute of Communication Education, Mumbai
  • Symbiosis International University, Pune
  • Training & Advanced Studies in Management & Communications Ltd. (TASMAC), Ahmedabad
  • Whistling Woods International Institute, Mumbai

Top Colleges for Media Management

Scholarship / Fellowship in Media Management

  • Different institutions / colleges award scholarships to deserving students. The scholarship criteria vary from one institute to another. For e.g. MICA, Symbiosis International University, Amity University etc.
  • Sitaram Jindal Foundation offers scholarship for MBA students.
  • OP Jindal Scholarship

Media Management Key Skills

Ability to handle criticism

Analytical Skills

Being Unbiased

Communication Skills


Decision Making skills

Detail Oriented

Dexterous & Alert


Enjoys challenges


Focus and hard work

Good memory

Able to retain facts easily

Interpersonal Skills

Leadership Skills

Organization & Time Management

Passion for learning

Perfection in appearance

Physical and mental strength

Problem Solving

Research and data analysis

Team work

Technical Skills

Media Management Career Prospects

  • Media Strategist / Planner
  • Media Manager / Event Manager / Market Researcher
  • Brand Management Professional
  • Marketing Analyst / Specialist
  • Marketing & Branding Executive
  • PR Officer / Manager
  • Social Media / Multimedia Specialist
  • Social Media Management Specialist
  • Web Content Manager
  • Ad Sales Executive / Business Development Executive
  • Digital Media Analyst / Consultant / Producer
  • Corporate Communication Head
  • Channel Head
  • TV Producer / Audio-Video Editor
  • Journalist / Reporter

Jobs in Media Management

  • Print Media / Electronic Media / Digital Media / Online Media Portals
  • Advertising Agencies / Media Houses / Public Relation / Market Research
  • Publishing Houses / In-house Publications of Corporate Houses
  • Public Broadcasting Agencies like Doordarshan and All India Radio
  • Private Broadcasting Firms like NDTV
  • News Bureaus like the Press Trust of India, Reuters, United News of India and Associated Press
  • Indian Information Service (Group A) of the Government, Directorate of Publicity and Public Relations (DPPR)
  • Directorate of Advertising and Visual Publicity / Press Council of India / Akashvani / Doordarshan
  • Photography / Film & Music Industry / Media Design / Event & Brand Management
  • Colleges / Universities

Salary in Media Management

Like in any other field the remuneration in this field depends on qualification, experience and area in which one works. One could get an initial pay of ₹15,000 to ₹35,000 per month.

Media Management Role Models


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