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Public Relation - scope, careers, colleges, skills, jobs, salary

Everything you need to know about making a career in the Public Relation. Public Relation careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Public Relation here.

About Public Relation

Public Relation - scope, careers, colleges, skills, jobs, salary


“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” ~Al & Laura Ries

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations are the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.

Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as Public information officer and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager. Public relation is an action of convincing people. The PR person talks with others that make them think about the things the person wants them to think, and the people regard the person as their beliefs. Public relations help people to build up the connection to media and society so that they can talk steadily.

Public Relation Career Path

BA in Public Relation
Duration3 years
Eligibility10+2 (any discipline)
Entrance ExamMostly institution/college conduct their own entrance tests, Some colleges take direct admissions on merit basis.
Average Course FeeINR 150000 to INR 250000
GoalPublic Affairs Coordinator, Communications Officer, Public Relationship Officer

Colleges for Public Relation

  • Amity University, Mumbai
  • Asian School of Media Studies, Noida
  • Bharatiya Vidya Bhavan's, Delhi
  • EMDI Institute of Media and Communication, Mumbai
  • GD Goenka University, Gurgaon
  • Indian Institute of Mass Communication (IIMC), New Delhi
  • Indian School of Public Relations (ISPR), New Delhi
  • Jaipur National University, Jaipur
  • Kurukshetra University, Kurukshetra
  • Madurai Kamaraj University, Madurai
  • Mahatma Jyoti Rao Phoole University, Jaipur
  • Manipur University, Imphal
  • National Academy of Event Management and Development, Ahmedabad
  • National Academy of Media and Events, Kolkata
  • Panjab University, Chandigarh
  • St Pauls Institute of Communication Education, Bangalore
  • University of Madras, Chennai
  • University of Mumbai, Mumbai
  • Xavier Institute of Communication, Mumbai
  • YMCA Institute of Management, Delhi

Top Colleges for Public Relation

Public Relation Key Skills

Communication Skills

Decision Making skills

Detail Oriented


Focus and hard work

Good memory

Able to retain facts easily

Organization & Time Management

Problem Solving

Research and data analysis

Writing skills

Public Relation Career Prospects

  • Communications Officer
  • Public Relations Officer
  • Director of External Affairs
  • Communications Associate
  • Development Director
  • Marketing Communication Specialist
  • Communications Manager
  • Media Relations Officer
  • Press Secretary
  • Communications Analyst
  • Public Affairs Coordinator
  • Research Analyst

Jobs in Public Relation

  • Hotels
  • Banks
  • Tourist Agencies
  • Consultancy / Marketing Firms
  • Economic Development
  • Hospitals
  • Educational Institutes
  • Indian Civil Services
  • Entertainment Industry
  • Public Works
  • Sports Arena
  • Tourism and Travel Industry
  • International Public Relations

Salary in Public Relation

Public Relations (PR) Manager Salary. A Public Relations (PR) Manager earns an average salary of ₹30,000 to ₹45,000 per month. Skills in Marketing Communications are required to get a high pay for this job.

Public Relation Role Models


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