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Visual Merchandising - scope, careers, colleges, skills, jobs, salary

Everything you need to know about making a career in the Visual Merchandising. Visual Merchandising careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Visual Merchandising here.

About Visual Merchandising


Definition

“Architecture is a visual art and the buildings speak for themselves.” ~ Julia Morgan

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. A visual merchandiser creates windows and interior displays in shops and department stores and is essentially responsible for the ‘look’ of the retail outlet. The visual merchandiser communicates directly with the target audience through their designs and creates a positive impression which in turn impacts on the sales revenue of the business.

Visual Merchandising Career Path


Diploma (Visual Merchandising)
LevelUnder-Graduate
Duration6 months
Eligibility10+2
Entrance ExamThe colleges/institutes conduct their own entrance exams.
SpecializationRetail Store Layout, Store Decoration, Windows Display, Photo’s Styling, Interior Decoration, Planogram, Exhibition Design
Average Course Fee₹40,000 to ₹4,50,000
ModeRegular/Distance
GoalVisual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator
B.Design (Fashion Communication)
LevelUnder-Graduate
Duration4 years
Eligibility10 + 2
Entrance ExamThe colleges/institutes conduct their own entrance exams.
SpecializationFashion Trend Forecasting, Public Relations, Fashion Advertising, Fashion Journalism, Event Management, Luxury Consulting, Fashion Styling
Average Course Fee₹9,00,000 to ₹11,50,000
ModeRegular/Distance
GoalVisual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator
Post Graduation Pathway (Fashion Communication)
LevelPost-Graduate
Duration2 years
EligibilityGraduation from any stream
Entrance ExamThe colleges/institutes conduct their own entrance exams.
SpecializationFashion Trend Forecasting, Public Relations, Fashion Advertising, Fashion Journalism, Event Management, Luxury Consulting, Fashion Styling
Average Course Fee₹40,000 to ₹4,50,000
ModeRegular/Distance
GoalVisual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator

Colleges for Visual Merchandising


  • Academy of Applied Arts, Delhi
  • Amity University, Noida
  • Arch Academy of Fashion Art, Jaipur
  • Birla Institute of Management and Technology (BIMTECH), Noida
  • Footwear Design & Development Institute, Noida
  • JD Institute of Fashion Technology, New Delhi
  • Mudra Institute of Communications, Ahmedabad
  • National Institute of Fashion Technology (NIFT), Mumbai
  • National Institute of Fashion Technology (NIFT), New Delhi
  • National Institute of Retail Management, Ahmedabad
  • Pearl Academy, New Delhi
  • Sikkim Manipal University, Lucknow
  • Symbiosis Institute of Design, Pune
  • Vogue Institute of Fashion Technology, Karnataka

Top Colleges for Visual Merchandising


Scholarship / Fellowship in Visual Merchandising


  • Scholarship by Pearl Academy of Fashion
  • Scholarship by National Institute of Fashion Technology

Visual Merchandising Key Skills


Creativity in Pattern/Colors

Designing Skills

Detail Oriented

Innovative Skills

Organization & Time Management

Sketching Skills

Technical Skills

Visual Merchandising Career Prospects


  • Visual Merchandising Assistant
  • Visual Merchandising Director
  • Visual Merchandising Coordinator
  • Consultant
  • Visual Merchandising Manager
  • Team Leader
  • Category Manager
  • Market Researcher
  • Interior Decorator

Jobs in Visual Merchandising


  • Retail Store
  • Fashion Houses
  • Exhibitions
  • Boutiques
  • Five Star Hotels
  • Shopping Malls
  • Theatres
  • Emporiums
  • Textile Industries
  • Event Organizing Companies
  • Museums

Salary in Visual Merchandising


Like in any other field the remuneration in this field depends on qualification, experience and, area in which one works. One could get an initial pay of ₹15,000 to ₹40,000 per month.

Visual Merchandising Role Models




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