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Tips for Designing Effective EDDM flyers

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EDDM flyers are printed leaflets which offer information about a company and the things that they are promoting. Postcards can either be printed on one side or on both the sides. You can also use EDDM flyers printing for the promotion of an event.

People usually have three common reactions when they see an EDDM flyer. They contact the company for further details, keep the EDDM flyer, or throw it away. Nobody likes their potential customers discarding their EDDM Postcards. A flyer is one of the common forms of marketing that can be used by all kinds of business. Customers tend to throw away the flyer if the EDDM flyers are hideous in some way or the other. Here are some of the elements of an EDDM flyer that you need to take care of in order to make the campaign more efficacious.

Use an Appealing Headline

If you have a good headline for an EDDM flyer, then the people who are getting them will take a look to read what is written on it. You should make it a point to include unique a captivating headline. This will help the customers to retain the information that has been included in Every Door Direct Mail flyer. As a matter of fact, the information will stay in the minds of the customer for a longer period of time. The best way to start with an EDDM flyer is to consider what the reader would like to read. Thereafter use some snappy headline to grab the attention of the readers.

Make sure that you use as fewer words as possible. Thus, the text will be large, and the customers will be able to read the information very easily.


Use Flashy but Refined Headlines

If you use attractive headlines, then you will be able to grab the attention of the potential customers. This kind of graphic will help in setting up the mood of the customer. Hence, they will proceed on to explore the information which has been included in the EDDM flyer. The primary image of your Every Door Direct Mail flyer should be relevant to the business and should encourage the reader to read further to find out about your products and services.

Emphasize on the Benefits

When you are done with the design, you have to consider the content that is going to be included in the EDDM flyer. You need to ensure that it is all about the reader. Maintain a conventional tone in the content. Do not use large paragraphs since readers might lose patience while reading them. Make sure that the text of Every Door Direct Mail flyer has a call-to-action.


Do not forget that the font that you are using for the content needs to be different from the font that you are using for the headline. You need not use more than two fonts as it helps in maintaining readability.

Include Contact Details

An important aspect of a business flyer is to tell the reader how and where they will able to locate your business and obtain the benefit that you are offering. If your EDDM printing promotes sales, then make sure that the store details have been provided in the EDDM flyer. The postcards should also have a phone since it is important to make it easier for people to reach out to you. In case, you have a web address, include that, too.

Include Testimonials

Whenever possible, include testimonials in your EDDM flyer. This is one of the primary factors of Every Door Direct Mail Postcard. The opinions of your prospective customers help the potential customers to find out if the products and services of your business will be useful for them or not. However, do not use too many of them.

Keep it Simple

If the customers are unable to understand what you are talking about then they might throw away the EDDM flyer. If you have to pass on the important information in an effective manner, then you need to make sure that it is written in a simple language. Moreover, avoid using scientific terms. Keep in mind that capitalizing the words makes it difficult to read it.

The Benefits of Using EDDM Post Cards

EDDM flyers are used for promotional purposes and the information it contains can have an impact on the behavior of the customer. Check out some of the advantages of EDDM flyers.

EDDM Postcards are simple and it is convenient to read them. It persuades the customers to avail the services. They are made simple to grab the attention of the customers and make them interested in the products and services that are being offered. When you are designing a flyer make sure that you include the important details.

EDDM flyers are also cost-effective. You do not have to spend a lot of money to print them. You can print them on both the sides and thus, you will have to spend a few coins per EDDM postcard. In fact, offset or digital printed EDDM flyers aren’t expensive when printed in bulk.


EDDM flyers can be produced very easily. There are some forms of marketing which take months to be prepared. However, EDDM flyers can be printed and launched just within a day. You do not have to take the help of a professional designer for it to work.

Some More Benefits

When the EDDM postcard is being distributed, there is a face to face interaction with the consumer and the marketer. This will help you understand how the customers are reacting to the product and services that you are providing. This will also help you improve your service delivery to cater to the needs of the customers. Marketing with the help of Every Door Direct Mail flyers will also help you to explain to the customers the details of the product and services to get immediate reaction from the consumers.

EDDM postcards will enable you to reach out to more customers that all the other promotional tools. You can print them in bulk and thus, reach out to people who are not familiar with your business. However, you need to make sure that you invest wisely in the design of Every Door Direct Mail cheap printed flyer. Also, give them out to the right people to achieve the desired result.

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