5 Types of Content to Attract Great Traffic

Digital marketing has a diversity of performance rates and indexes that must be measured and tested. However, only two of them deserve special attention. We are talking about traffic and conversion.

We are living in the epoch of information overload and an abundance of advertisements. There are not so many ways left to attract traffic with potential customers who are ready to invest their money in your product or service. A lot of modern youth is using social media – the most powerful tools of digital marketing. For example, they are spending a lot of time to complete the surveys for their assignments or looking for an excellent service, that helps them to achieve their home tasks. To succeed in the studying process is like succeed in business. And that’s when content marketing steps it.

Why is The Quality of Content is So Important?

• Good content increases traffic and enhances the position of your website in Google search results;
• It’s a great instrument to emphasize the expertise of the company and form customers’ loyalty;
• Content helps to get your customers interested without direct persuasions to purchase your goods;
• Content is focused on clients’ needs;
• It’s a long-term investment in your business.

Great Traffic Is Impossible Without Great Content

One of the key ingredients of great content is its topicality and practicality for an audience. Articles must be interesting and bring value to your potential customers. For example, if you are looking for an audience among medical workers, your website should contain useful information on medicine, and if you are making posts for teachers and students, your website should answer educational requirements. For example, one of the college websites https://gpalabs.com/ has not only helpful articles but shows how to count students’ GPA. Clearly, the practical side of the article is not the only criteria. However, it’s key to  effective SEO. Without it, you won’t be able to see any results.

But what kind of content should marketers and business owners create? We offer you five sure options that attract and enlarge the audience.

Five Types of Great Content

“How to…?” Articles

Google has over 3.5 billion searches per day. Looking for the right way to do something is one of the most popular inquiries. Millions of users start their google search with “how to..”. They all hope to find an article that describes the solution to their problem. That’s the main task of this type of content.

How to write a “How to” article?

Before you start writing an article, you should recognize the portrait of your customer. In other words, identify his pains and needs. It’s a wonderful chance to demonstrate your expertise and experience.

Structure of a “How to” article:

1. Pain or problem. Its causes and consequences;
2. Solutions;
3. Explaining the implementation of the solution;
4. Conclusion and how to avoid the same pain in the future.

Before you start, create a check-list with every step. Thus, you won’t miss any important details.

Interviews with Experts, Opinion Leaders and Influencers

Every industry has its opinion leaders. They have thousands of followers and fans. Any information from influencers is in high demand. People gladly read these pieces and share them with friends

Thus, an interview with an expert is a wonderful way to attract your target audience. Moreover, it’s also an advantage for an influencer to attract more traffic and earn loyalty and respect.

How to prepare a good interview?

Compiling a list of questions and sending them to an expert is not enough for great content. The preparation process for a good interview consists of:

• Analysis of the target audience: its interests and pains;
• Analysis of the previous interviews with this influencer. You need to avoid the topics that have been already covered. Ask unique and relevant questions that have never been answered.
• Think of a format. Is it going to be a podcast, an article or a video? Besides, you need to estimate the approximate time required to answer your questions.

Once you have covered everything, you can contact an expert and offer an interview. And don’t forget to mention the benefits of it for him.

Steps before posting an interview:

You should publish a preview before the main article:

• Announce the upcoming article. Introduce an expert and tell about his accomplishments;
• Explain how this expert can help your audience solve their pains;
• Make a short brief about the interview.

When the interview is published, ask the influencer to share the interview with his audience as well. This will help to increase the flow of traffic.

Lists and Pieces of Advice

We all love posts and articles which include such titles as: “9 Reasons to”, “Top-15”, “22 Instruments”, etc. They have some magical nature to attract people. It seems, that the Internet is overfilled with such content and people are sick tired of it. Readers love lists, and it’s considered to be one of the best types of content to attract traffic.

How to Compile an Interesting List?

Again, we start the preparation with the portrait of your customer.

• What pains does your service or product solve?
• What questions do your customers have?
• What difficulties do they face while using your product or service?

Compile questions and think of the lists that can simplify the lives of your potential clients. Don’t be scared of long lists. Just make sure your content is practical and truly useful.

The Structure of Lists:

• Introduction and small brief – Let your readers know what’s waiting for them in the article. Tell, why you have decided to cover this topic;
• Components – Describe each component or piece of advice. Explain its effectiveness and demonstrate how to use it.
• Conclusion – Sum everything up and highlight that every tip is useful.

Showcases

Showcase is one of the best methods to persuade your client in your experience and expertness. Showcases are similar to “How to” articles. In the latter, you give pieces of advice on solving some pains. Showcases illustrate how to implement these pieces of advice in practice and demonstrate the results.

Structure of a Showcase:

• Description of the pain and problems you’ve faced;
• Description of the possible solutions;
• Implementation of the solution in practice step-by-step;
• Conclusion with results and explanations why it was effective.

Step-by-Step Instructions

Step-by-step instructions are another type of content that attracts traffic like a magnet. The task of the guide is to help solve a problem. Therefore, it frequently consists of many “How to” articles. For example, your product is an application that helps to schedule sending email campaigns. Thus, you can create a detailed article called “A step-by-step instruction on how to increase an open-rate with the help of automated emails”.

Again, you have your research your TA first and learn their struggles.

We offered you five excellent types of content that effectively attracts traffic. This article doesn’t mean that you have to refuse using other formats. Don’t be afraid to experiment and test. Everything depends on your industry and target audience.

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By Thornie Longmuir