Advertising - scope, careers, colleges, skills, jobs, salary
Everything you need to know about making a career in the Advertising. Advertising careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Advertising here.
About Advertising
Description
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” ~Leo Burnett
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth.
Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.
Advertising Career Path
Bachelor of Arts (Mass Communication with specialization in Advertising/Public Relations) | |
---|---|
Level | Under-Graduate |
Duration | 3 years |
Eligibility | 10+2/Graduation (any discipline) (A background in English helps) |
Entrance Exam | Symbiosis Entrance Test (SET), IIMC Entrance Exam, XIC OET |
Specialization | -- |
Average Course Fee | ₹50,000 to ₹12,00,000 |
Mode | Regular |
Goal | Copywriter, Visualizer, Marketing Research Analyst, Scriptwriter |
Related Courses
Colleges for Advertising
- Amity University (AU), Jaipur
- Amity University, Lucknow
- Amity University, Mumbai
- Amity University, Noida
- Apeejay Institute of Mass Communication, Delhi
- Bharatiya Vidya Bhavan's, Delhi
- Guru Jambheshwar University, Hisar
- IIS University, Jaipur, Rajasthan
- Indian Institute of Mass Communication (IIMC), New Delhi
- Jagran Institute of Management and Mass Communication (JIMMC), Kanpur
- Makhanlal Chaturvedi Rashtriya Patrakarita Avam Sanchar Vishwavidyalaya, Bhopal
- Manipal University, Manipal
- Mudra Institute of Communications, Ahmedabad
- National Institute of Advertising, Delhi
- Panjab University, Chandigarh
- School of Broadcasting and Communication, Mumbai
- Sri Aurobindo Centre for Arts & Communication, Delhi
- Symbiosis Centre for Media & Communication, Pune
- University of Mumbai, Mumbai
- Xavier Institute of Communication, Mumbai
Top Colleges for Advertising
Scholarship / Fellowship in Advertising
- Different institutions / colleges award scholarships to deserving students. The scholarship criteria vary from one institute to another. For e.g. IIMC, MICA, Symbiosis International University etc.
Advertising Key Skills
Advertising Career Prospects
- Copywriter / Scriptwriter
- Photographer / Visualizer / Typographer
- Freelancer
- Marketing Research Analyst / Client Servicing Person
- Media Planner / Buyer
- Advertising Manager / Creative Director
- Marketing Communication Manager
Jobs in Advertising
- Ad Agencies / Advertising Firms / Media Houses
- Newspaper / Magazines / Radio / Television / Websites
- Media and Market Research / Business Firms / Public Relations / Client Servicing
- Digital Marketing Companies / Blogs / Event Management
- NGOs / Educational Institutions / Corporates / Industries
Salary in Advertising
Like in any other field the remuneration in this field depends on qualification, experience and area in which one works. One could get an initial pay of ₹10,000 to ₹20,000 per month.
Advertising Role Models
Further Readings
- http://www.iimc.nic.in/
- https://www.mica.ac.in/
- http://www.xaviercomm.org/
- http://www.sbc.ac.in/
- https://www.niaindia.org/
- http://aaft.com/schoolofmasscommunication/
- http://www.nimc-india.com/
- https://www.scmc.edu.in/
- https://www.simc.edu/
- https://manipal.edu/soc.html
- http://www.miamiadschool.com/
- http://log2craft.org/
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