Copy Writing - scope, careers, colleges, skills, jobs, salary

Sir Ahmed Salman Rushdie - He is a British Indian novelist and essayist. His second novel, Midnight's Children (1981), won the Booker Prize in 1981 and was deemed to be "the best novel of all winners" on two separate occasions, marking the 25th and the 40th anniversary of the prize. Much of his fiction is set on the Indian subcontinent. He combines magical realism with historical fiction; his work is concerned with the many connections, disruptions, and migrations between Eastern and Western civilizations. His fourth novel, The Satanic Verses (1988), was the subject of a major controversy, provoking protests from Muslims in several countries. Death threats were made against him, including a fatwā calling for his assassination issued by Ayatollah Ruhollah Khomeini, the Supreme Leader of Iran, on 14 February 1989. The British government put Rushdie under police protection. In 1983 Rushdie was elected a fellow of the Royal Society of Literature, the UK's senior literary organisation. He was appointed Commandeur de l'Ordre des Arts et des Lettres of France in January 1999.

John Emory Powers - He was a highly influential American copywriter. The world's first full-time copywriter, he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954. In the 1870s, Powers began writing ads for Lord & Taylor as a part-time job. His advertisements caught the attention of the department store owner John Wanamaker. Wanamaker hired him in May 1880, and brought him to Philadelphia to work for his store Grand Depot (later Wanamaker's). Powers wrote six ads a week for about nine months. After much experimentation with different styles, he settled on a style that featured colloquial English, short sentences and plain Roman type without italics instead of hyperbolic display styles.[8] During Powers' tenure, the Wanamaker's revenues doubled from $4 million to $8 million. Powers did not get along well with other people, and Wanamaker described him as "the most impudent man" he had ever seen.