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Digital Transformation and Increasing Career Opportunities for Digital Marketers

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For buddying digital marketers, the positioning in search engines stands out as one of the essential disciplines. They need to immerse themselves in the online world with a strategic vision to master the digital channel of marketing. Meanwhile, the knowledge of the most advanced SEO techniques increases the sales of large, medium and small companies. Moreover, it also serves the purpose of interpreting the needs of the users and transforming them into business opportunities. So, why not study SEO and become a digital professional?

As recommended by the Agencia marketing digitalThe labor market is increasingly getting more competitive. Year after year, recent professional graduates in all types of disciplines seek their first job opportunities. Moreover, they are updated with training and enjoy a good dose of enthusiasm and talent under their arms. However, this increases their job prospects. In turn, this leads many young people to continue their studies with online and face-to-face masters specializations.”

Is it your case? Maybe you are a professional with years of experience prepared to reinvent yourself and train in a booming sector. If the answer is affirmative, the next step will be to determine which subject will focus your studies. Professional projection, passion and an advanced, complete and rigorous training offer must assess the suitability of expanding your training.

First Know the Reasons for the Study

There are great reasons to study SEO! You may want to become an SEO consultant or manage an e-Commerce or implement sales strategies and online visibility. Studying SEO, therefore, is the answer. Studying SEO is also the answer to knowing exactly how positioning works in Google. Moreover, it may also help you offer a work of programming and web design. It is more so when these tasks are adapted to the requirements of search engines.

However, we will summarize the 5 key reasons why you need to be a specialist in web optimization. We shall analyze your need for mastering the tactics, strategies and essential tools. It is essential so as to transform a website into the first channel of sales and recruitment of potential customers.

Reason #1: The ‘Integrating’ Change

In our country, every year, different consultants carry out studies to capture the profile of the most sought-after professional. Hence, it is perfectly logical that specialists in subjects supporting innovation have many possibilities to find numerous job opportunities. This is particularly so as new forms of information technology have risen.

But we need to go deeper into this reality. Consequently, we will see that several companies are offering jobs in the spheres of SEO, Online Marketing, and Web Design. Social Media Marketing and Big Data also follow the same story.

Hence, Digital Analyst, Digital Manager, SEO/CRO Specialist are just some of the professions that companies are integrating into their offices. Thus, they seek to enhance the online success of their brands.

Reason #2: More and More Companies are Foraying Into the Online World

The new technologies of the information society have entered fully into the world of the companies. “The great Spanish organizations were the pioneers to bet on the Internet and the online universe. This was because they saw early that they could not lose a trend that places them in the front line, multiplying their level of competitiveness” says the Agencia SEO Barcelona.

The numbers speak for the transformation. The study “Spain 4.0: The challenge of digital transformation in the economy” published by Siemens in May 2016, shows that 75% of Spanish companies have a website. Likewise, 21% of the revenues of large companies in our country come from the online world, compared to 7% in the case of PYMES.

The website is essential for 98% of Spanish businessmen as the latest report prepared by QDQ Media, as well as for the social networks. 63.7% of the social respondents in this research say they use them in their online promotion.

Given these data, the Spanish companies know the importance of dominating the Internet as a synonym of wealth creation, progress and the opening of new markets.

Hence, among all professional profiles, SEO analysts are among the “objects of desire” for many companies for their ability and smell to detect opportunities, attack with effective strategies to the main search engines, meet users and convert their needs into solutions that catch your attention, ending in a secured sale.

As indicated by Iñaki Tovar in the opening post of this blog, the SEO Master of Webpositer Academy prepares that specialist that Spanish SMEs need.

Reason #3: The Goal to Market Really Effectively

Apart from basic and general training, a true connoisseur of SEO techniques must have a precise knowledge of tools, resources, as well as disciplines closely linked to search engine positioning. It is essential for a global vision of results in the online environment.

Web architecture, server and domain management, web design and programming, link building, SEO for e-Commerce, SEO writing or digital law conceptualize a conglomerate of knowledge areas that must be integrated into the DNA of every analyst of engine optimization. search.

Those who decide to study SEO with the online and face-to-face master of Webpositer Academy will be able to focus the knowledge learned to work in a search marketing agency advising companies and e-Commerce to increase their sales on the Internet.

Reason #4: To Promote Themselves Individually

Apart from this, they will also know how to manage the online presence of their own personal projects as entrepreneurs. They will even use their mastery of the digital world to build their own personal brand and encourage self-employment.

Reason #5: The Positioning Serves Not Only A Selected Few But Many More

The training in SEO will serve as recycling of knowledge for journalists, publicists, marketing and sales specialists or communicators who lacked in their CV the digital piece to have complete the puzzle of their future in agencies, companies, and media.

Entrepreneurs with SEO soul will have more resources to achieve their goals in the online world, while web programmers and designers will round out the excellence of their work with websites that work for their creativity and adaptation to the requirements of search engines.

Recycling, specialization and continuous learning to guarantee progress, positioning your future as high as you decide.

As you have seen, there are plenty of reasons to study everything that surrounds search engine positioning. So … start foraying into the world of SEO!

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