With everything the internet has to offer, brands need to keep in touch with the latest business trends, one of which is having a professionally-made website. It’s hard to imagine a reputable business that doesn’t have one.
If you are a small business that wants to draw attention, custom websites are a good start with a lot of potential. They cost more than a template one, but they bring many advantages in different aspects of your business. Let’s see what those advantages are.
Custom websites easily adapt to changes
As a business owner, you probably already know how quickly you need to adapt to new trends and plan your business strategy to fit the market’s demands.
Let’s say you want to add new products or update some features; custom websites allow you to do that easily. Template-based websites are not necessarily bad – you just don’t get enough space for exploring new ideas.
With custom websites, you can always remove or add content without any limit. In addition, with custom websites, you have more control over your website’s features.
You can express your brands’ personality
Custom websites are made from scratch and designed to perfectly describe what your brand wants to showcase. On the other hand, template websites can appear too generic, even bleak.
A web design company like Web Design DS makes sure your ideas are heard and gives suggestions if your ideas don’t align with best web design practices.
You usually get a mockup version of your website, which gives you an insight into how your website pages would look like. After you review the mockup, you can always express your opinion and work with a designer to make changes if you want to.
Template websites don’t give you that freedom. You see the demo version with dummy text in it, and you might not get a realistic idea of what the final product would look like.
Custom websites rank better on Google
Google’s algorithm tends to boost websites that are unique and engaging. Keep in mind that the more time users spend on your website, the higher Google places you in the search results.
Since custom websites are made for your target audience and display your brand’s personality, they are more likely to get higher rankings.
Template websites usually don’t have good SEO because they are created to appeal to a general audience. In other words, a template website doesn’t give you that unique experience and doesn’t help you stand out.
You can boost your ROI
Even though custom websites cost more, they are definitely worth the investment in the long run. A unique and attractive design will attract more leads, who are more likely to become your customers.
According to TDA, 57% of online customers won’t recommend a business if the website design is unattractive. Needless to say, with fewer recommendations, you will have fewer visitors to your website and fewer leads converted to customers.
With a professional team, you don’t have to worry about revamps that will cost you extra money. Your website will also have a strong, competitive design from the start.
Better customer experience
When we talked about ranking, we established that template websites have a “one-size-fits-all” solution. Not only does Google shun this kind of website building method, but customers also dislike it.
Your leads want to feel like you hear and understand their needs, and you are more likely to achieve that using a custom website.
Having a responsive website, an interesting page layout, and a clear navigation system are just some of the standards you want to keep up with for an amazing customer experience.
Custom websites guarantee better security
Template websites tend to have the same generated code that hackers can easily access to. With uniquely-tailored code, custom-made websites are far more difficult to hack.
With template websites, you get a lot of plugins, and it’s highly unlikely you will need all of them. However, you can’t replace or remove them, meaning you end up with unnecessary features that expose your website to security risks and malware.
With custom websites, you choose what plugins you need. For example, you can add a website firewall to ensure your website has an additional layer of protection. Also, a secure socket layer or SSL certificate will encrypt your website’s data and keep it safe from hackers.
Your website will load faster
Most template websites have bloatware, meaning that they come bundled with features that use a lot of memory. In other words, you get a lot of unnecessary software features that slow down your website loading time.
As a rule of thumb, if your website doesn’t load in 3 seconds, your visitors will get annoyed and leave.
With custom websites, you can avoid this and only use the features that you need.
Conclusion
Considering all these points, it’s easy to see that custom websites are worth their price. Your website represents your brand, and it grows with it too.
So, even if you have a small business, you should consider investing in getting a custom website, and the results will surely come with time.
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