Visual Merchandising - scope, careers, colleges, skills, jobs, salary
Everything you need to know about making a career in the Visual Merchandising. Visual Merchandising careers, scope, colleges, skills required, job prospects and salary. Discover the complete information of Visual Merchandising here.
About Visual Merchandising
Definition
“Architecture is a visual art and the buildings speak for themselves.” ~ Julia Morgan
Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. A visual merchandiser creates windows and interior displays in shops and department stores and is essentially responsible for the ‘look’ of the retail outlet. The visual merchandiser communicates directly with the target audience through their designs and creates a positive impression which in turn impacts on the sales revenue of the business.
Visual Merchandising Career Path
| Diploma (Visual Merchandising) | |
|---|---|
| Level | Under-Graduate |
| Duration | 6 months |
| Eligibility | 10+2 |
| Entrance Exam | The colleges/institutes conduct their own entrance exams. |
| Specialization | Retail Store Layout, Store Decoration, Windows Display, Photo’s Styling, Interior Decoration, Planogram, Exhibition Design |
| Average Course Fee | ₹40,000 to ₹4,50,000 |
| Mode | Regular/Distance |
| Goal | Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator |
| B.Design (Fashion Communication) | |
|---|---|
| Level | Under-Graduate |
| Duration | 4 years |
| Eligibility | 10 + 2 |
| Entrance Exam | The colleges/institutes conduct their own entrance exams. |
| Specialization | Fashion Trend Forecasting, Public Relations, Fashion Advertising, Fashion Journalism, Event Management, Luxury Consulting, Fashion Styling |
| Average Course Fee | ₹9,00,000 to ₹11,50,000 |
| Mode | Regular/Distance |
| Goal | Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator |
| Post Graduation Pathway (Fashion Communication) | |
|---|---|
| Level | Post-Graduate |
| Duration | 2 years |
| Eligibility | Graduation from any stream |
| Entrance Exam | The colleges/institutes conduct their own entrance exams. |
| Specialization | Fashion Trend Forecasting, Public Relations, Fashion Advertising, Fashion Journalism, Event Management, Luxury Consulting, Fashion Styling |
| Average Course Fee | ₹40,000 to ₹4,50,000 |
| Mode | Regular/Distance |
| Goal | Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category Manager, Market Researcher, Interior Decorator |
Related Courses
Colleges for Visual Merchandising
- Academy of Applied Arts, Delhi
- Amity University, Noida
- Arch Academy of Fashion Art, Jaipur
- Birla Institute of Management and Technology (BIMTECH), Noida
- Footwear Design & Development Institute, Noida
- JD Institute of Fashion Technology, New Delhi
- Mudra Institute of Communications, Ahmedabad
- National Institute of Fashion Technology (NIFT), Mumbai
- National Institute of Fashion Technology (NIFT), New Delhi
- National Institute of Retail Management, Ahmedabad
- Pearl Academy, New Delhi
- Sikkim Manipal University, Lucknow
- Symbiosis Institute of Design, Pune
- Vogue Institute of Fashion Technology, Karnataka
Top Colleges for Visual Merchandising
New Delhi
Scholarship / Fellowship in Visual Merchandising
- Scholarship by Pearl Academy of Fashion
- Scholarship by National Institute of Fashion Technology
Visual Merchandising Key Skills
Creativity in Pattern/Colors
Designing Skills
Detail Oriented
Innovative Skills
Organization & Time Management
Sketching Skills
Technical Skills
Visual Merchandising Career Prospects
- Visual Merchandising Assistant
- Visual Merchandising Director
- Visual Merchandising Coordinator
- Consultant
- Visual Merchandising Manager
- Team Leader
- Category Manager
- Market Researcher
- Interior Decorator
Jobs in Visual Merchandising
- Retail Store
- Fashion Houses
- Exhibitions
- Boutiques
- Five Star Hotels
- Shopping Malls
- Theatres
- Emporiums
- Textile Industries
- Event Organizing Companies
- Museums
Salary in Visual Merchandising
Like in any other field the remuneration in this field depends on qualification, experience and, area in which one works. One could get an initial pay of ₹15,000 to ₹40,000 per month.
Visual Merchandising Role Models
Tony Morgan
Tony Morgan – He is the author of several publications on visual merchandising - amongst others, showcasing his work as Head of Visual Merchandising at department store Selfridges for 18 years, where he travelled the world examining their different store concepts. We met Tony for a personal talk in London. Published at Laurence King, Tony Morgan's Books showcase the most exciting, innovative and successful window displays worldwide and offer inspiration and guidance on how to create eye-catching window designs. After working almost two decades for Selfridges in London, today he teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s Arcadia Fashion Academy. He gets invited from around the world to give lectures and share his expertise. He just returned from Beijing. His next destinations will be India to give a seminar at the In-store Asia conference.
Further Readings
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