Description “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” ~Leo Burnett Advertising is the means of informing as well as influencing the general public to buy products or services through visual or …
Definition “In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.” ~Helen Woodward Copywriters are those who create fresh written content for advertising, marketing and descriptive texts. Copywriters can …
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