10 Reasons Why You Should Consider a Career in Digital Marketing

A career in digital marketing is dynamic, quickly developing, and it provides a huge variety of opportunities. You can work in writing, graphic design, website building, e-commerce, content curation, pay-by-click advertising, and many other areas. There is a sector in digital marketing for almost any skill. This makes the digital marketing sector an attractive job market for people from all stages of life.

Here are 10 reasons why you should consider a career in digital marketing:

1 – The Digital Skills Gap

There is a constantly growing demand for people in the digital marketing sector – especially soft skills, meaning that you do not have to be a computer whizz to be able to be successful. The digital skills gap means that there is such an increase in digital marketing jobs projected that there are not enough workers to fill the job openings.

2 – Versatility

Digital marketing gives a broad set of skills that are applicable in many different areas. One example of an area that you can work in is pay-by-click advertising. This is where you create targeted advertising with cash return for a pay-per-click agency. You can also become a content or copy writer, or work in e-commerce. Working in any of these areas give you a valuable skillset that you can put on your CV or show off in an interview setting.

3 – It is an Exciting and Fast Evolving Industry

Only a short while ago, the digital marketing sector did not even exist. It is now one of the most dynamic industries to work with – it is constantly evolving with changes in technology and society. This makes a career in digital marketing incredibly exciting to work in.

4 – It Has the Potential to Be Creative

Digital marketing is an area of business where you have the potential to be creative. Simple numbers and figures are not the bottom line, you have to create engaging and interesting content to draw in your selected audience through a variety of mediums, whether it is text, image, audio, or video.

5 – You Meet New People

The field of digital marketing is diverse and interconnected. You will often find yourself interacting and communicating with other creatives from various different backgrounds with new and exciting perspectives.

6 – Good Earning Potential and Job Security

Because digital marketing skills are in such high demand, companies are willing to pay a good price to gain employees with the right skillset. Over time, as you grow in experience, there are lots of opportunities for your pay to rise. On top of this, due to the digital skills gap and high demand, there are many jobs available in the sector. If you are freelancing, there is unlikely to be any shortage of work!

7 – Potential for Personal and Professional Growth

As mentioned previously, jobs in the digital marketing sector can help you to acquire skills in a wide variety of areas. This benefits both your personal and professional growth – when you learn a new skill, it can help build your confidence in all aspects of your life, not just your work.

8 – Opportunity for Freelancing

A career in digital marketing offers you the opportunity to work as a freelancer. This means that you can work from home, choose your working hours, and work internationally, not just domestically. This freedom is a very attractive prospect for many.

9 – Digital Marketing Goes Beyond Conventional Education

You do not need any particular degree or qualification to start a career in digital marketing, all you need is determination and a good attitude to work. You can start in lower jobs and work your way up, or if you have the skills, even start freelancing from the beginning of your career. This makes digital marketing an attractive option for when considering life after sixth form and other education establishments.

10 – There is Unlimited Opportunity for Learning

It is common during your time working in digital marketing to specialise in specific areas. This could be SEO, video media, audio media, copywriting, graphic design, and many others. When you specialise, you give yourself more opportunities for work. You can also continue learning after specialising in a particular area – there are so many aspects of digital marketing, there are virtually no limits on how much you can learn!

How Do You Start a Career in Digital Marketing?

Starting your career in digital marketing may seem daunting, but there are some simple steps that you can take to begin your journey into the job sector:

1 – Get to know the basics – make sure that you understand what digital marketing is and its main components, such as email marketing, content marketing, website marketing, etc.

2 – Get to know SEO – SEO stands for Search Engine Optimisation, and it is important to virtually every aspect of digital marketing. Make sure you know what it is and how it works!

3 – Establish yourself as a trustworthy and reliable worker – you can do this through a combination of creating your own website and portfolio of work, interning at a digital marketing company, and freelancing. This will help you to build a client base and experience.

4 – Keep learning! There is never any reason to stop learning, especially in such a fast-developing environment. This will help you to stay on top of new technology, developments, and attitudes.

By following these four simple steps, you can start getting your career in digital marketing off the ground!

Overall, there are so many reasons why a career in digital marketing could be for you. You have the potential for creative freedom, the opportunity to freelance, the excitement of a dynamic, ever-changing sector, and so many other benefits to explore. So why not give digital marketing a go?