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About


Definition

Media studies is a discipline and field of study that deals with the content, history, and effects of various media (the mass media). Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory. Media Studies is a fast-growing academic field in India, with several dedicated departments and research institutes. With a view to making the best use of communication facilities for information, publicity and development, the Government of India in 1962-63 sought the advice of the Ford Foundation/UNESCO team of internationally known mass communication specialists. They recommended setting up a national institute for training, teaching and research in mass communication. Anna University was the first university to start Master of Science in Electronic Media program. It offers a five years integrated program and a two years program in Electronic Media. Media Studies Includes:
  • Mass Media
  • Print Media
  • Social Media
  • Electronic Media
  • New Media
  • Multimedia

Career Path


Bachelor of Mass Media (B.M.M.)
Level
Under-Graduate
Duration
3 years
Eligibility
10+2 (any discipline)
Entrance Exam
Mostly institutions/colleges conduct their own entrance tests. Some colleges take direct admissions ...
Specialization
--
Average Fee
₹8,000 to ₹7,50,000
Mode
Regular
Goal
Special Correspondent, Public Relations Officer
B.A. (Journalism and Mass Communication)
Level
Under-Graduate
Duration
3 years
Eligibility
10+2
Entrance Exam
Mostly institutions/colleges conduct their own entrance tests. Some of them are: XIC OET, IIMC Entr...
Specialization
--
Average Fee
₹50,000 to ₹8,00,000
Mode
Regular
Goal
Reporter, Journalist, Special Correspondent
MA (Media Studies and Production)
Level
Post-Graduate
Duration
2 years
Eligibility
Graduation
Entrance Exam
Mostly institutions/colleges conduct their own entrance tests. Some of them are: XIC OET, IIMC Entr...
Specialization
--
Average Fee
₹50,000 to ₹8,00,000
Mode
Regular
Goal
Reporter, Journalist, Special Correspondent

Colleges


  • Amity University (AU), Jaipur, Jaipur
  • Amity University, Gurgaon, Gurgaon
  • Amity University, Kolkata, Kolkata
  • Amity University, Lucknow, Lucknow
  • Amity University, Mumbai, Mumbai
  • Amity University, Noida, Noida
  • Anna University, Chennai, Chennai
  • Asian Academy of Film & Television (AAFT), Noida, Noida
  • Asian College of Journalism, Chennai, Chennai
  • Banaras Hindu University (BHU), Varanasi, Varanasi
  • Bharatiya Vidya Bhavan's, Delhi, Delhi
  • Central University of Himachal Pradesh, Dharamsala, Dharamsala
  • Christ University, Bengaluru, Bengaluru
  • Indian Institute of Journalism & New Media, Bengaluru, Bengaluru
  • Indian Institute of Mass Communication (IIMC), New Delhi, New Delhi
  • Institute of Mass Communication Film and Television Studies, Kolkata, Kolkata
  • International Institute of Mass Media, Delhi, Delhi
  • K.R. Mangalam University, Gurgaon, Gurgaon
  • Karnatak University, Dharwad
  • Makhanlal Chaturvedi National University of Journalism, Bhopal, Bhopal
  • Manipal University, Manipal, Manipal
  • Manorama School of Communication (MASCOM), Kottayam, Kottayam
  • Mudra Institute of Communications, Ahmedabad, Ahmedabad
  • National Institute of Mass Communication (NIMC), Delhi, Delhi
  • School of Broadcasting and Communication, Mumbai, Mumbai
  • Symbiosis International University, Pune, Pune
  • Tata Institute of Social Sciences, Mumbai, Mumbai
  • Times of India School of Journalism, Mumbai, Mumbai

Top Colleges


Key Skills


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Accuracy and Precision
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Commercial Awareness
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Communication Skills
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Confidence
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Creativity
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Decision Making skills
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Detail Oriented
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Dexterous & Alert
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Discipline
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Flexibility
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Focus and hard work
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Good memory
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Marketing Skills
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Motivational Skills
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Multitasking
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Observational Skill
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Organization & Time Management
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Passion for learning
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Planning Skills
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Positive attitude
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Problem Solving
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Software Skills
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Team work
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Technical Skills

Career Prospect

  • Circulation Manager
  • Social Media Manager
  • Channel Head
  • Digital Media Manager
  • Digital Media Analyst
  • Media Relations Manager
  • Editor
  • Columnist
  • Proof Reader/Editor
  • TV Anchor
  • Freelance Writer
  • News Analyst
  • Correspondent
  • Reporter
  • Journalist
  • Public Relations Officer
  • Sound Mixer and Sound Recorder
  • Special Correspondent
  • TV Correspondent, Producer
  • Screenwriter
  • Art Director
  • Illustrator

Scope

  • Digital Media Companies
  • Communications Agencies
  • Marketing Organizations
  • Newspaper Industry
  • Social Media Organizations
  • Newspaper/Magazines/Journals/News Agencies
  • Advertising Agencies/Media Houses
  • Digital Media and Communication/Social Media
  • Media Management and Media Research
  • Multimedia/Blogs

Pay Package

  • The average pay for a Media Manager is ₹45,000 to ₹50,000 per year. A skill in Media Management is associated with high pay for this job.

Role Models


Khushwant Singh

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Khushwant Singh– He was a popular Indian journalist, novelist and lawyer. Singh was more known for his writing and Indian literature is lucky to have received works like ‘Train to Pakistan’ (1956), ‘Delhi: A Novel’ (1990), ‘The Company of Women’ (1999), ‘Truth, Love and a Little Malice’ (2002). In 2007, he was awarded the Padma Vibhushan.

Arnab Goswami

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Arnab Goswami– He is an Indian journalist and television news anchor. He is the managing director of the news channel Republic TV which he cofounded along with Rajeev Chandrasekhar. On Times Now, he anchored The Newshour, a live debate, that at 9 pm (IST) weekdays on the channel. In 2010, he received Ramnath Goenka Award for Excellence in Journalism (TV) by the Indian Express Group.

Sudhir Chaudhary

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Sudhir Chaudhary- He is an Indian Journalist. He serves as the Editor-in-Chief of Hindi news channel Zee News, In April 2017, he was elevated as the Editor-in-Chief of English news channel World is One News, and Business Channel Zee Business by Zee Media Corporation Limited. Chaudhary raised to prominence by hosting Daily News and Analysis show aired on Zee News. Chaudhary's tenure as a Chief Editor is known for increasing viewership of his edited news channels.

Prannoy Roy

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Prannoy Roy- He is an Indian journalist and media personality. He is the co-founder and executive co-chairperson of New Delhi Television along with his wife Radhika Roy. He has been the lead anchor for election analysis and budget specials on India's national television network Doordarshan and for BBC World News' Question Time India. Prannoy Roy is a TV / digital journalist in India, an author and a professional British Chartered Accountant and Economist. He has been the lead anchor for election analysis and budget specials on India's national television network Doordarshan and for BBC World News' Question Time India.

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