JB Bernstein-JB Bernstein began his career working in brand management at the consumer products conglomerate Proctor & Gamble. He became involved in sports management after his stint as a Director of Development for the Memorabilia division of The Upper Deck Company. Bernstein was the Co-founder and President of the Access Group of Miami, representing such renowned players as baseball’s Barry Bonds and retired football greats, Emmitt Smith and Barry Sanders. He is currently the Chief Marketing Officer of Seven Figures Management, a firm he co-founded with entrepreneur and investor Ash Vasudevan. Bernstein is perhaps best-known for the resounding success of his reality show “The Million Dollar Arm.” Bernstein set up an Indian reality TV contest called The Million Dollar Arm which was aired on Zee Sports (Now, TEN Action).