It’s very easy to host Facebook Live sessions to lose. Okay. I know that sounds harsh. I know that most people don’t bother to do anything so they can lose time, effort, and money. I understand that. That’s how people normally think.
But the problem is you may think you’re doing things the right way but, you are losing. You might be thinking that since you were able to FB page likes from http://buzzvoice.com/ that your FB page is poised for success.
After all, buying Facebook page likes, comments, or even FB video views provide the much-needed social proof you need to build an organic following. The problem is, you might be overlooking some details about your FB live sessions that might be positioning you for a big time loss!
I’m not just talking about losing here and there. I’m not talking about occasionally dropping the ball. I’m talking about losing big time. As if you have just completely missed the memo and you don’t know what you’re doing.
You have to understand that on Facebook, there are a tremendous number of pages, online personalities, and brands competing for the same eyeballs as you. Never ever lose sight of this fact. This is one of the crucial facts you have to deal with if you want to be successful with your organic Facebook marketing campaigns.
The problem is a lot of people think that just because they’ve built up some kind of following by buying social engagement or Facebook likes on their pages, that they are good to go.
Don’t trick yourself. Don’t fall for that delusion. You’re only just making excuses for your eventual failure because the sad reality is that your following is just part of the equation.
Congratulations, you were able to build a following. But what happens next is crucial. Because if you’re able to build up this following and you have nothing to show for them, guess what happens next? They’re going to go. It’s really that simple.
What is there left to explain? The whole premise of them joining you or following you in the first place is because you offer something of value. Well, at least that’s what you promise. That’s what you lead them to believe.
Now, when it comes to Facebook live sessions and video streaming, you have to deliver. Now, you may be thinking to yourself that this is where your script comes out and where your preparations shine through. Well, that’s important. And being prepared is going to give you a strategic advantage but you should look more towards letting your personality shine through.
You may be as polished as the very best actor. But when people see that it’s contrived and it’s too formulaic, guess what? People will lose interest. Why? You’re not a real person. You don’t come off as a real authentic human being.
People are looking for real personalities. And this means it may be rough around the edges. There may be some areas of improvement, but that adds to your appeal. Because people are drawn to real people.
How do you know you’re succeeding? Well, one of the first places you should check is your comments section. People have other things to do than comment. You know you got to them if they took the time and bother to comment. This is your opportunity to gauge your personality’s impact.
Wrap your mind around this central fact and you are well on your way to success. Ignore this and regardless of how many times you go on Facebook live, you’re not going to have much of an impact. Seriously. Your brand is going to go nowhere.
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