Importance of Short Term Courses for Commerce Students

If you want to dive deep into the wide pool of numbers and calculations and this is the one thing that you love to do and want to do it forever in your life then B. Comm. is the right choice for you. This is also the first step to vast career option. If you want to establish your career in Commerce and want to know what all you might have to study before you achieve success, you have landed on the perfect article. Also if you are new in the field of Commerce and are totally clueless about what you are getting into, read on. But before you start getting into an academic course there are some courses that you can do over a short span of time which will open up various career opportunities for you in your future life. These short courses can also help you choosing them as your career options in the future.

After completion of 12^th and before joining other plans for studies, in the interim period one can well utilize that with some prospective and career oriented programs like short term courses. Before you decide on the prospect of those courses, one thing has to be kept in mind and that is added advantage. Because if you have plenty of interest to pursue courses in a particular field, these short courses would add feather to your cap. There are lots of short term courses after 12^th. They are –

Search Engine Optimization

It is a very important to learn about the search engine and its functions

• Types of Search Engines
• Competitor analysis
• Result Pages
• Crawler
• SEO tools and mechanism
• keywords

This will help you immensely in the online marketing competition

Digital Marketing

• To learn Google search engine methodology
• Marketing through social media like face book, twitter etc.
• Web Analytics
• Email marketing
• Video marketing
• Contents like blog writing
• Online advertisement
• So, it is an important course for commerce students as these will help you in the long run

Email Marketing

• How to run email campaigns
• How to send friendly emails
• How to get the maximum number of email subscribers
• How to send targeted emails
• Learn about different email service provider

Social Media Marketing

It’s a good short terms course after 12^th which can bring good job with good salary.

• Learn how to attract audience
• Arrange targeted exhibit campaign on face book or twitter
• Utilize shared media for customer services
• Know the risks of social media
• Learn how to build strategies that will help in setting visions and reaching goals.

Advertising Course

If you have interest in the advertisement agency then this is the course that you should go for after completing class 12 with Commerce.

• You can go for Direct Online Marketing through pay per click.
• Pay per click provides better and faster outcomes than that of search engine optimization.
• With this course you can also think about your own start up.
• In many corporate and MNC’s also jobs for pay per click experts is a respectable and high paying profession.

If you want to do B. Com. then also you must know the course outline. B. Com. is an undergraduate degree in commerce. In this course various subjects related to commerce and managerial skills are taught to students. The course involves subjects like accounting, economics, finance, taxation, management and insurance. After the three year degree course in Commerce one is expected to have a well defined knowledge in financial as well as accounting matters.

There are three options one can have while opting for the course.

1. B. Com. (Pass course): Here the students will have an overall knowledge about Commerce related subjects but won’t be able to specialize in any particular subject.
2. B. Com. (Honours): Here the students gain a deeper knowledge of the subjects and are able to specialize in any of the subjects they study during the course such as Economics, Accounts etc.
3. B. Com. (Vocational): Here the students specialize in skill based subjects. It is basically a skill developing course.

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