Practical Ways of Increasing Awareness and Driving Footfalls to Your Local Business

Due to constraints of budget, local businesses often find it very difficult to raise awareness among the target audience. Since traditional advertising can be extremely expensive and beyond the means of a local business, it is important to identify some tactics that can be effective in familiarizing the brand name to the potential customers, and encouraging footfalls into the store.

Leverage Social Media

Contrary to popular opinion, search engines and social media are increasingly being used by people looking to purchase products and services locally. According to https://www.entrepreneur.com, 97% of customers go online to search for local businesses. Therefore, establishing a strong presence online with a website as well as social media like Facebook, and Instagram can help to pull in the traffic to your store. According to https://www.inc.com, to achieve success, you need to develop a strong and unique brand voice to be able to cut through the clutter. Make it a habit to post regularly and consistently on subjects that you know will be appreciated by your followers. You need to ensure that the profile on each of the social platforms are crisp and contain the essential NAP information as well as the geo-tags that can help potential customers to locate your business easily on their smartphones. Ensure that you respond to comments and feedback so that the customers know that you are interested in genuinely serving them.

Participate In an Exhibition

Participating in exhibitions can be a very effective method of showcasing your products and services as well as your business to thousands of potential customers. For the best effect, you should have attractive posters and product displays as well as printed brochures and leaflets for visitors to pick up. A freebie in the form of a branded t-shirt or a USB drive with a colorful branded lanyard from a good supplier like 4inlanyards can be very effective in ensuring brand recall long after the exhibition is over since they are perceived as useful items by the visitors. Instead of giving these items away by the dozens, you can think of an easy contest for the visitors to participate in to win these novelty items. Not only do you get a better quality of engagement but also you can keep the cost of the giveaways under control.

Conduct an Event

Regardless of the type of business you have, holding an event is a wonderful way of grabbing the attention of potential customers and engaging with them. You should think of something that has a synergy with the nature of your business so that you get the maximum advantage. You can celebrate festivals or use these events to launch new products or services or announce sales that will have customers flocking in. Raising funds for charity also goes down very well with potential customers. Holding a live event gives you an opportunity of interacting with customers and also offers them an invaluable chance to experience your brand personality from up and close.

Conclusion

Running a small business can be a tough act and driving traffic and revenues more so. However, as a small business owner, you have the advantage of being nimble and spotting local marketing opportunities that you can take advantage of quickly and to good effect. The three methods discussed here will serve to give you good returns again and again.

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