What is a-ecommerce?

When we talk about a-ecommerce according to a digital marketing agency we refer to a well-known form of commerce within the web field, and should receive special attention from those in charge in the retail sector. A-ecommerce has been created with the purpose of taking electronic commerce to another level, especially if it is worked in a multichannel way. Its evolution is due to the union of augmented reality and traditional electronic commerce, in this way, users – customers will be able to live a much more interactive experience than known, optimizing the entire process of conversion or purchase – sale online.

A-ecommerce, Augmented Commerce or, in Spanish, Augmented Commerce, is a new trend in electronic commerce, through which the marketing process is optimized, thanks to Augmented Reality technology as say the team from agencia marketing digital.

With this innovative technology, the client can view the products virtually before purchasing them, significantly improving the traditional web commerce experience. It is not surprising that the new concept of a-ecommerce supposes a complete revolution within the internet, the use of augmented reality allows modifying the perception of people, using it for the purchase process within cyber platforms represents a great advantage for the interaction between users – customers and the company or brand.

It is important to take into consideration that the retail sector does not take long to incorporate new technologies, and with the use of augmented reality, physical presence can be added to the web marketing process. Every day the retail sector pursues a specific objective: to create a user experience – cohesive client, existing in both the analog and digital world. To achieve this goal, technology should be used as a link between the two channels. In this way, augmented reality provides the opportunity to grant a much more interactive and personal experience that, without a doubt, will irreversibly change the way you buy.

Why implement a-ecommerce?

Through Augmented Commerce, companies manage to provide great realism to the different scenarios, since they enable the client-user to observe what, previously, turned out to be a flat photo.

This new modality gives the consumer a sense of security, since an image will never replace the direct experience that Augmented Reality offers. Without a doubt, the user’s purchase decision will be much simpler, and very positive results will be observed, increasing sales and decreasing product returns significantly.

Augmented reality is an automation that provides a great improvement to the entire online sales process, which provides a better guarantee of an efficient and profitable business. On the other hand, by implementing this innovative technology, companies or brands will be able to get to know their potential customers closer, thus improving service and experience.

The main benefit of a-ecommerce is to optimize the user experience, simplifying the funnel processes, which facilitates the purchase and achieves customer loyalty.

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