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About


Definition

“People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one?” ~Philip Green Retailing is a convenient, convincing and comfortable method of selling goods and services. Retailing, though as old as business, trade and commerce has now taken new forms and shapes. This is because of new management techniques, marketing techniques and due to ever changing and dynamic consumer psychology. Retailers should make the purchase of goods easy for the consumer. That's why retail stores have salespeople, Internet shopping websites have customer service instant chat popups, and catalogs have descriptions, photos, and toll-free phone numbers.

Career Path


BBA (Retail Management)
Level
Under-Graduate
Duration
3 years
Eligibility
10+2 with 50% aggregate marks with Commerce/Mathematics
Entrance Exam
Some other colleges/institutes also conduct entrance exams.
Specialization
--
Average Fee
₹10,000 to ₹7,00,000
Mode
Regular/Distance
Goal
Administrative Officer, Brand Manager, Fashion Purchasing Manager, Merchandiser, Independent Consult...
MBA (Retail Management)
Level
Post-Graduate
Duration
2 years
Eligibility
Graduation (Commerce) degree from any recognized university
Entrance Exam
CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test), CMAT (Commo...
Specialization
Sales Management, Marketing Research, Consumer Behavior, Financial Management, Selling and Brandin...
Average Fee
₹1,87,000 to ₹6,00,000
Mode
Regular/Distance
Goal
Department Manager, Supply Chain Distributor, Management Trainee, Assistant Store Manager, Merchandi...

Colleges


  • Amity Business School, Noida, Noida
  • Birla Institute of Management and Technology (BIMTECH), Noida, Noida
  • Brij Mohan Institute of Management & Technology (BIMT), Haryana, Haryana
  • Eastern Institute for Integrated Learning in Management University, Kolkata, Kolkata
  • Footwear Design & Development Institute, Noida, Noida
  • ITM Business School, Mumbai, Mumbai
  • Jagan Institute of Management Studies (JIMS), New Delhi, New Delhi
  • Jaipuria Institute of Management, Jaipur, Jaipur
  • Jaipuria Institute of Management, Lucknow, Lucknow
  • Jaipuria Institute of Management, Noida, Noida
  • School of Management Science, Varanasi, Varanasi
  • Siva Sivani Institute of Management, Hyderabad, Hyderabad
  • Symbiosis Centre for Distance Learning, Pune, Pune
  • Vogue Institute of Fashion Technology, Karnataka, Karnataka

Top Colleges


Key Skills


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Communication Skills
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Confidence
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Customer service attitude
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Flexibility
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Focus and hard work
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Listening Skills
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Motivational Skills
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Negotiation Skills
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Organizational & time management skills
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Problem Solving
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Team work

Career Prospect

  • Retail Manager
  • Store Manager
  • Retail Buyer
  • Merchandiser
  • Analyst Supply Chain Distributer
  • Marketing Executive
  • Warehouse Manager
  • Brand Manager
  • Supply Chain Distributor
  • Management Trainee
  • Assistant Store Manager
  • Assistant Store Manager
  • Merchandising Assistant
  • Sales Executive
  • Customer Care Executive
  • Merchandise Manager
  • Department Manager
  • Retail Executive
  • Advertising Manager
  • Sales Manager
  • Marketing Executive

Scope

  • Restaurants
  • Logistics
  • Warehouses
  • Book Shops
  • Cafes
  • Shopping Malls
  • Multiplexes
  • Airlines
  • Insurance
  • Advertising Agencies
  • Retail and Wholesale Sales
  • Marketing Management
  • Product Planning
  • Market Research
  • Small Business Management
  • Product Display, Promotion and Distribution
  • Healthcare Industries
  • Retail Operations

Pay Package

  • Remuneration in this field depends on experience and the current offer by different companies. One could get an initial pay of ₹10,000 to ₹60,000 per month.

Role Models


Kishore Biyani

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Kishore Biyani – An Indian businessman, he is the founder and chief executive officer (CEO) of Future Group and the founder of retail businesses such as Pantaloon Retail and Big Bazaar as well. Biyani began working in the family fabric-trading business, Bansi Silk Mills, but became frustrated with the conservative approach adopted there by his father, brothers and cousins. It was around this time, in November 1983, that he married Sangita Rathi and also made his first venture into business on his own account, commissioning the manufacture of some fashionable fabric for sale to garment manufacturers. He progressed to selling his own brand of clothing fabric and then to manufacturing trousers using it.

Dr. Gibson G. Vedamani

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Dr. Gibson G. Vedamani – He is doctorate in Retail Management from Symbiosis International University, currently serves as a consultant to various retailing organizations, handling a portfolio of diverse categories. Dr. Gibson G. Vedamani was the first CEO of Retailers’ Association of India [RAI] and he has played a key role in establishing RAI in India as the country’s only professional retail body. He has worked in significant positions in renowned retail organizations like Bata, Shoppers Stop and Reliance Webstore. He now runs his own retail consulting firm, Sharon Wayne, in Mumbai. A prolific writer and a speaker on topical areas of Retail Management he has authored the first book on Retail Management with illustrations from Indian retail organizations. Dr. Gibson's retail insights appear on his popular

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