About
Definition
“Architecture is a visual art and the buildings speak for themselves.” ~ Julia Morgan Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. A visual merchandiser creates windows and interior displays in shops and department stores and is essentially responsible for the ‘look’ of the retail outlet. The visual merchandiser communicates directly with the target audience through their designs and creates a positive impression which in turn impacts on the sales revenue of the business.Career Path
Diploma (Visual Merchandising)
Level
Under-Graduate
Duration
6 months
Eligibility
10+2
Entrance Exam
The colleges/institutes conduct their own entrance exams.
Specialization
Retail Store Layout, Store Decoration, Windows Display, Photo’s Styling, Interior Decoration, Pla...
Average Fee
₹40,000 to ₹4,50,000
Mode
Regular/Distance
Goal
Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category ...
B.Design (Fashion Communication)
Level
Under-Graduate
Duration
4 years
Eligibility
10 + 2
Entrance Exam
The colleges/institutes conduct their own entrance exams.
Specialization
Fashion Trend Forecasting, Public Relations, Fashion Advertising, Fashion Journalism, Event Manageme...
Average Fee
₹9,00,000 to ₹11,50,000
Mode
Regular/Distance
Goal
Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category ...
Post Graduation Pathway (Fashion Communication)
Level
Post-Graduate
Duration
2 years
Eligibility
Graduation from any stream
Entrance Exam
The colleges/institutes conduct their own entrance exams.
Specialization
Fashion Trend Forecasting, Public Relations, Fashion Advertising, Fashion Journalism, Event Manageme...
Average Fee
₹40,000 to ₹4,50,000
Mode
Regular/Distance
Goal
Visual Merchandising Assistant, Visual Merchandising Coordinator, Consultant, Team Leader, Category ...
Colleges
- Academy of Applied Arts, Delhi, Delhi
- Amity University, Noida, Noida
- Arch Academy of Fashion Art, Jaipur, Jaipur
- Birla Institute of Management and Technology (BIMTECH), Noida, Noida
- Footwear Design & Development Institute, Noida, Noida
- JD Institute of Fashion Technology, New Delhi, New Delhi
- Mudra Institute of Communications, Ahmedabad, Ahmedabad
- National Institute of Fashion Technology (NIFT), Mumbai, Mumbai
- National Institute of Fashion Technology (NIFT), New Delhi, New Delhi
- National Institute of Retail Management, Ahmedabad, Ahmedabad
- Pearl Academy, New Delhi, New Delhi
- Sikkim Manipal University, Lucknow, Lucknow
- Symbiosis Institute of Design, Pune, Pune
- Vogue Institute of Fashion Technology, Karnataka, Karnataka
Top Colleges
Pearl Academy, New Delhi
New Delhi
Key Skills
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Career Prospect
- Visual Merchandising Assistant
- Visual Merchandising Director
- Visual Merchandising Coordinator
- Consultant
- Visual Merchandising Manager
- Team Leader
- Category Manager
- Market Researcher
- Interior Decorator
Scope
- Retail Store
- Fashion Houses
- Exhibitions
- Boutiques
- Five Star Hotels
- Shopping Malls
- Theatres
- Emporiums
- Textile Industries
- Event Organizing Companies
- Museums
Pay Package
- Like in any other field the remuneration in this field depends on qualification, experience and, area in which one works. One could get an initial pay of ₹15,000 to ₹40,000 per month.
Role Models
Tony Morgan
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Tony Morgan – He is the author of several publications on visual merchandising - amongst others, showcasing his work as Head of Visual Merchandising at department store Selfridges for 18 years, where he travelled the world examining their different store concepts. We met Tony for a personal talk in London. Published at Laurence King, Tony Morgan's Books showcase the most exciting, innovative and successful window displays worldwide and offer inspiration and guidance on how to create eye-catching window designs. After working almost two decades for Selfridges in London, today he teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s Arcadia Fashion Academy. He gets invited from around the world to give lectures and share his expertise. He just returned from Beijing. His next destinations will be India to give a seminar at the In-store Asia conference.